WHO IS NAP
Natural Philosophy – NAP is a Melbourne-based, independently owned, award-winning Ayurvedic skincare company founded in 2021 by Priya, a former construction estimator turned certified skincare formulator. What began as a kitchen passion project connecting with her mum, has grown into a recognised brand driven by ancient Ayurvedic wisdom and science-backed plant-actives.Our core philosophy blends 5,000-year-old Ayurvedic principles with modern plant-based actives like hyaluronic acid and collagen to restore skin balance. We are proudly the only Ayurveda-inspired skincare brand in Australia combining ancestral herbal knowledge with cutting-edge cosmetic science to create truly holistic and effective products.NAP formulates and manufactures natural, cruelty-free, gender-neutral skincare using ancient herbs, adaptogens, and modern botanical actives. We sell online and at community markets, actively engaging the public through educational campaigns like “Ayurveda Wednesdays” and face yoga workshops, promoting mental and skin health across Wyndham and beyond.We serve health-conscious individuals—who seek effective, alternatives to conventional, harmful chemical-laden anti-aging products. Many customers are reconnecting with their cultural roots or transitioning from mainstream brands to holistic wellness.Our hero products—such as the Ghee Beetroot Lip Balm, Saffron Face Cream, and Oasis Serum—have achieved a 39% repeat purchase rate and consistent 5-star reviews. Our growth is largely organic, fueled by word-of-mouth, online engagement, and strong community trust.Natural Philosophy exists to offer more than skincare—it’s a self-care ritual. We empower our community to experience skin health through nature, culture, and care—crafted with intention, backed by science, and grounded in Ayurveda.Our products are in demand and are exactly what you needed! They can be worn at home, in Sun, at work and just about everywhere. Thank you for sharing your love with your very own small-batch production house and we promise you, your skin will keep loving you back!What would you choose in this moment?
OUR SUSTAINABILITY
At NAP, sustainability isn’t a trend — it’s our foundation! Every product is formulated without synthetic chemicals and made in small batches to minimise waste. Our Ayurvedic base enhances absorption of natural actives like bakuchiol — a powerful, plant-based alternative to retinol — offering results without side effects or irritation.Natural Philosophy is one of those brands that aims at connecting and resonating with a lot of our lovely customers not only through our natural products but also through our transparency. Our ethics and sustainable practices make us different!Our packaging is consciously designed: we use recyclable PET and glass jars, and ship orders in compostable mailer bags made from bio-based materials that decompose into water, carbon dioxide, and organic matter. All our skincare is Australian-made, hand-filled and packaged in Melbourne, home-based studio lab. They are carefully curated in small-batches. Although we have a home-based lab setup, maintaining the best GMP(General manufacturing practices) is very crucial to us. This includes a few activities like cleanliness, wearing safety gloves, inventory management, expiry dates, correct labelling, maintaining equipment. Our dedication to customer skincare journey doesn’t stop at our sustainable products and packaging alone. We are here to guide and support customers along the way, offering expert advice and tips to help you achieve their skin goals through our new Skincare chats on YouTube where we interview industry experts and interview real people with real skincare issues.We also love giving back to the community and the environment which our customers can be a part of to create sustainable futures. We proudly donate 10% of every sale to the RSPCA and the Starlight Foundation, supporting both animal welfare and children’s health. As Australia faces rising rates of photoaging and skincare market growth at a CAGR of 6.80% from 2025 to 2034, can you imagine how many consumers are actually putting harmful chemicals on the largest organ of the body – Skin? As per studies, 72% of males and 47% of females, under the age of 30, have photoaging effects already. We see education and access to clean skincare as critical to wellbeing and reaching out to you for support.We don’t just sell skincare — we advocate for healthier, more conscious skin rituals. “The moment that’s yours!”
OUR AWARDS
Natural Philosophy is a multi-award winning natural ayurvedic skincare brand operating right amongst the lovely West Melbourne community encouraging and unveiling world’s ancestral botanical knowledge and preserve them in an artisan, “natural” skincare range. We have recently won an award for best small business 2023 from Tarneit Business Association & also a proud finalist for Best new & emerging business 2023 from the Melbourne's Wyndham City Council. Our passion has now developed the brand into a professional registered and trademarked Skincare brand where you are receiving information from a Certified Skincare Formulating professional. Although nascent, our unique ayurveda products have received tremendous feedback and 5-star reviews as we continue to deliver quality ayurveda skin active skincare.